The arrival of the fourth industrial revolution, Industry 4.0, has transformed the traditional design and manufacturing techniques. There has been an uprise in the efforts by various industries in digitalization and smartness of design systems, which harvest the computational power to explore design spaces for ingenious, optimal and user-centred designs/solutions. However, even with such advancements, the maritime industry is still based on relatively traditional and passive design techniques.This industry is structured on one of the worlds most complex engineering systems such as container ships, tankers, super-yachts and cruise ships. Design of these systems is a critical task and improving their efficiency is crucial as it not only impacts the worlds economy but also reduces the carbon footprint imposed by this industry. Due to the complexity and massive physical form of these systems, engineers heavily rely on the computational design platforms as building the full-scale prototypes in time-consuming and uneconomical. Usually, computer-aided design systems are used to build and test their performance. However, the non-intuitive nature of these systems cannot capture the designers design intention and hinders them from creating true optimal designs.&nbsp;&nbsp;Therefore, we aim to develop a new intelligent interactive design system for the rapid creation of optimal and user-centered designs. The new system will a hybrid involving generative and interactive design approaches, which will enable designers to interactively induce their preference for designs into the design space exploration and to create a variety of optimal and user-centered of design alternatives. Among them, a user will select a preliminary design with desirable characteristics based on its physical appearance and performance. Lastly, for a product to succeed in the market, it is essential to form it while incorporating the customer psychological preferences. Therefore, along with the physical evaluation, an important element of shape exploration should be the integration of visual perception of the users. To achieve this, the users stylistic perception will be interactively integrated with performance metric during the design exploration.&nbsp;&nbsp;